About



PALE DIVISION

by WILLABELLE ONG
Based in both Singapore and Australia, Willabelle Ong is the writer, photographer and creative behind the fashion, travel and lifestyle blog, Pale Division. The site was re-launched in 2014, marking a destination for opulent photography and stories ranging from fashion and beauty to home and travel.
Her keen eye for detail and innate focus on high-quality content has cemented her reputation as one of Singapore and Australia’s top digital influencers. Highly regarded in the fields of fashion, digital and social media, Willabelle’s selected clients include major fashion players like Dior, D&G, Gucci, Jimmy Choo, Lanvin, Mulberry, Omega, Tiffany & Co., Rimowa, SK-II, Estée Lauder and Lancôme, as well as numerous Tourism Boards and Fashion Weeks amongst many others.
Willabelle has been profiled and acknowledged in global publications like The New York Times, NYLON, Teen Vogue, MTV Style, Cleo, Fashion TV, Billionaire and so on – and even counts the likes of Hollywood actress Vanessa Hudgens as part of Pale Division’s fast-growing global audience.
NOTABLE APPEARANCES
See here for selected press and features.
SPONSORSHIP AND ADVERTISING
For all collaboration, media and general inquiries please contact:
info@paledivision.com
WHAT THEY SAY

“Can’t get enough of Willabelle’s Pale Division. Super inspirational and rad.”
– Hollywood Celebrity Vanessa Hudgens
 

“An amazing shade of pale. Sit up and take notice of this truly stylish lass.”
– NYLON Magazine
 

“Willabelle knows exactly how to work and create seasonal style trends.”
– Fashion TV
 

“Pale Division is one of the most influential and followed fashion voices in the region.”
– Asian Couture Federation

PALEDIVISION.com occasionally receives vendor and brand sponsorships for mentioning their products and services.

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