ABOUT





PALE DIVISION
by WILLABELLE ONG

Based in both Australia and Singapore, Willabelle Ong is the writer, photographer and creative behind the lifestyle blog, Pale Division. The site was re-launched in 2014, marking a destination for the carefully curated edit of opulent photography and lifestyle stories ranging from fashion to travel. 

Her keen eye for detail and innate focus on high-quality content has cemented her reputation as one of Australia and Singapore’s top digital influencers. Highly regarded in the fields of fashion, digital and social media, her selected clients include major fashion players like Gucci, Dolce & Gabbana, Miu Miu, Emporio Armani, Swarovski, Omega, Rimowa, SK-II, Nars and Lancome, among many others.

Willabelle has been profiled and acknowledged in global publications like The New York Times, NYLON, Teen Vogue, MTV Style, Cleo, Fashion TV, Billionaire and so on – and even counts the likes of Hollywood actress Vanessa Hudgens as part of Pale Division’s fast-growing global audience.


NOTABLE APPEARANCES

See here for selected press and features.



SPONSORSHIP AND ADVERTISING

For all collaboration, media and general inquiries please contact:
willabelle.ong@gmail.com



WHAT THEY SAY

"Can’t get enough of Willabelle’s Pale Division. Super inspirational and rad."
 – Hollywood Celebrity Vanessa Hudgens

"An amazing shade of pale. Sit up and take notice of this truly stylish lass."
– NYLON Magazine

"Willabelle knows exactly how to work and create seasonal style trends."
– Fashion TV 

"Pale Division is one of the most influential and followed fashion voices in the region."
 – Asian Couture Federation 


ARCHIVE




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