ABOUT





PALE DIVISION

 Worldwide

Pale Division was launched in Australia, consisting mainly of Willabelle’s thoughts and observations on fashion. Along with the documentation of her personal style, Pale Division is also travel and lifestyle focused.



WILLABELLE

Internationally based Willabelle Ong is the creative mind, worldwide correspondent and travel enthusiast behind the luxury lifestyle and fashion website, Pale Division. She has been approached to collaborate with major fashion players like Gucci, Swarovski, Longines, Topshop, Canon, SK-II and Shiseido, among many others.

Celebrated for her elegant and eclectic style, Willabelle’s wardrobe has a cult following and is highly adored by the likes of Hollywood actress Vanessa Hudgens. Particularly recognised for a strong global reach, Willabelle is regularly invited and flown to grace events, and has personally interviewed celebrities such as Cate Blanchett, Kate Winslet and Simon Baker.

In addition to being profiled and making appearances in global publications like Teen Vogue, Cleo, Nylon and Fashion TV, Willabelle is currently freelancing as a writer, consultant and photographer, occasionally penning for Singapore's Designaré magazine and NOWFASHION.




NOTABLE APPEARANCES



Please click 'here' for all press related information. 



SPONSORSHIP AND ADVERTISING

For all collaboration, media and general inquiries please contact:
willabelle.ong@gmail.com



WHAT THEY SAY

"Can’t get enough of Willabelle’s Pale Division. Super inspirational and rad."
 – Celebrity Vanessa Hudgens

"An amazing shade of pale. Sit up and take notice of this truly stylish lass."
– NYLON Magazine

"Willabelle knows exactly how to work and create seasonal style trends."
– FashionTV 

"Pale Division is one of the most influential and followed fashion voices in the region."
 – Asian Couture Federation 


ARCHIVE




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