Pale Division was launched in Australia, consisting mainly of Willabelle’s thoughts and observations on fashion. Along with the documentation of her personal style, Pale Division is also fairly lifestyle-focused; an area made quite obvious with the endless exposure of travel and food visuals.
Born and raised in Singapore, now Australian based Willabelle Ong is a full time student and writer behind the fashion blog, Pale Division. She has collaborated and blogged for a diverse clientele, with brands ranging from Gucci Australia, BONDS and Sunglass Hut, to Sony Intel, Masters and Magnum. In addition to being profiled and making appearances in international publications such as Teen Vogue and NYLON, Willabelle is also an ambassador for Australia's Shop Til You Drop magazine, and a contributing writer for Singapore's Designaré titles.
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• "Blog shout outttt! Can’t get enough of Willabelle’s Pale Division. Super inspirational and rad. Her style is DOPE.” - Vanessa Hudgens
• "From looking playful in prints to seeing stripes, mixing things up with boyfriend jeans or cut-out pencil skirts... Willabelle knows exactly how to work and create seasonal style trends." - FashionTV
• "Her blog keeps the looks fresh, the styling chic, and on-point, mixing high-to-low brands and price points, for an end result that is always charming and right on time! We love you Willabelle." - Solestruck