Based in Singapore, Willabelle Ong (also known as @willamazing) has cemented her reputation as one of Singapore’s recognised social media personalities. Her keen eye for detail and innate focus on high-quality content has led to partnerships and collaborations with major industry players like Louis Vuitton, Chanel, Dior, YSL, Tiffany & Co., Vacheron Constantin, Chaumet, and La Mer, as well as numerous tourism boards.

        Highly regarded in the fields of fashion, beauty and travel, Willabelle has been profiled and acknowledged in global publications such as VOGUE, The New York Times, Harper’s Bazaar, NYLON, Teen Vogue, MTV Style, Cleo, Fashion TV, Billionaire and so on – and even counts the likes of Hollywood actress Vanessa Hudgens as part of Pale Division’s fast-growing global audience. 

        In 2014, Willabelle was awarded Outstanding Homegrown Social Media Influencer in Fashion during the Asian Couture Federation Awards Gala, becoming the first local influencer in Singapore to receive the award. was re-launched in the same year, marking a destination for opulent photography and stories ranging from fashion and beauty to home and travel. She is also currently pursing her passion for art and paintings at @willabelleart.

        Last year, Willabelle was also the first local influencer to be nominated under the Fashion category for the Influencer Awards Monaco 2020, the brainchild of Pauline Ducruet, eldest daughter of the Monégasque princess, Princess Stephanie.

        See here for selected press and features.